Hello lovely artists. Today's blog is all about you. Who are you? No, not what is your art....WHO are You! Knowing who you are as an artist and human being is KEY for selling your art. Let's dive in today on The Importance of Selling Yourself as an Artist!
When people buy art, they want to feel a connection to the artwork they are purchasing. What do you mean connect with art? They may feel a connection emotionally to the subject matter, it may be their favorite color, the piece could have been bought on a special trip or vacation, or maybe even as a gift for someone else they care about. There are so many reasons someone might form a connection with a piece of art.
Did you know you can help someone form a connection with your art? The easiest way is by selling YOU. There is a reason why there are so many articles on artists "behind the scenes". People want to know the soul behind the piece. If they feel like they know you, they feel like they know your art and quickly can become connected to it.
What if you only sell your artwork online like an Etsy Shop? Just because people might not see you in person doesn't mean selling yourself isn't just as important! In fact, it might be even more important! Anytime you are contacting someone, whether it's another artist or potential client, you have the ability to sell yourself. Come up with a signature that fits you and your art when emailing back or communicating with others regarding your business. How are you promoting your online shop? I am sure that it didn't just happen overnight?
Promoting yourself and your art is one of the most important topics for having a successful career and I am sure I can write a novel about this subject. But connecting promoting your art with the help of promoting yourself is a tricky topic! There is no fine line with what works or not because everyone is different and will have to find their way that fits themselves. For me, writing is natural and I have an easy time expressing myself, so a BLOG has been a great avenue for promoting. It is a great way for people to get to know me more personally and see behind the scenes to my art.
A blog is a big investment of your time and energy and if you don't want to go down that road there are many different ways to promote yourself and art. Whichever you choose just make sure you are adding your own personality into everything you put out for people to see. If you are a shy minimalist, make sure you are promoting to fit YOU. Odds are your art reflects your personality and if you are promoting yourself in a big flashy way that doesn't feel right, people will be more likely to turn away.
If you are out in person meeting people for your art, dress the part. When I say dress the part, I don't mean you have to have on jean overalls with dried paint marks all over it. Who are you as an artist? Wear what makes you feel as much of that person as possible. When I say dress the part what I really mean is BE YOU. Trying to dress as someone else or what you think people will want to see isn't going to sell you or your art. Find your style and embrace it and people will be interested in what you have to offer.
I am always working on promoting myself as the truest me I can. Recently I have stumbled upon an app called Periscope. It's a way to connect with live streaming all over the world. I am able to allow people inside my art studio and to get to know me as an artist. I have already had sales from it. When people listen to me and see a piece being worked on in my studio, they connect with it. Come follow and join me inside my world of art! Periscope: Cloudninestudios
Who am I? I am an artist. business women, blogger, painter, dog mother, wood burner, jack-of-all trades, handy-woman, girlfriend, lover of all things pink, roommate, outgoing bubbly personality, dreamer, rustic junky, athlete, astrologer, nature goddess, crafter, YouTube addict, and much much more, Thank you for all who already know me and are a part of my life. Thank you for all who are new and I hope to get to know you more. Who are you? Let me know in the comment section below. I can't wait to hear about you and your art!
Until Tomorrow - Dream Away
Etsy Featured Item of the Day:
stay weird, home decor, rustic decor, office decor, quote block, black, quote, customize, personalize, distressed, rustic sign by - DaisyThirteen
Song of the Day:
Audioslave - Be Yourself
Color of the Day:
Benjamin Moore's 'Champion Cobalt' #2061-20